The D’MARIE PHOTOSTORY brand tells clients’ stories through photography. It’s a brand led by a photographer who takes inspiration from 19th-century English ornamentation. By capturing timeless tales and vintage charm, D’MARIE PHOTOSTORY creates enchanting visual narratives.
Each client’s story is meticulously captured with a touch of vintage elegance. The brand focuses on providing a unique and personalized photography experience. As the visionary behind the brand, Danielle curates scenes that evoke the romance and nostalgia of the 1900s.
The Logo
The logo combines Medusa and Mitreba typefaces, creating a design that captures the ornamental aesthetics of the 19th century. Thin and delicate lines exude a sense of refined artistry, transporting viewers back in time. There’s a mesmerizing allure to Medusa’s intertwining curves, and the Mitreba’s typeface adds a touch of sophistication. The fusion of styles creates a logo that embodies the essence of D’Marie Photo Storytelling through visuals.
The logo reflects the brand’s commitment to exquisite craftsmanship and attention to detail. As a result, it serves as a visual representation of Danielle’s dedication to creating timeless and captivating photos. The blend of historical charm and contemporary finesse captures the brand’s artistic vision, enticing viewers with its delicate lines and ornamental appeal.
Color palette
D’Marie’s color palette was created with the intention of evoking sophistication and elegance. The wine red adds depth, while gold yellow adds luxury, the teal brings vibrancy, and cream provides a soft backdrop. Together, they create a harmonious palette that enhances D’Marie’s visual identity and reflects their refined aesthetic.
Royal wine: Associated with elegance, sophistication, and power. It evokes feelings of richness, passion, and strength. The color adds depth and intensity to the brand’s visual identity.
Teal: A mix between the calming properties of blue and the invigorating properties of green. Gives balance, harmony, and rejuvenation. Associated with freshness, serenity, and vitality, it enhances the visual appeal of the color palette by adding a vibrant and fresh element.
Gold yellow: Symbolizes wealth, opulence, and prosperity, associated with success, prestige, and abundance. Adding a touch of glamour and luxury to the brand’s palette.
Champagne: This color brings purity and calmness. This neutral color adds elegance, sophistica- tion, and timelessness, letting the other colors stand out while maintaining a balanced and cohesive look.
Tipography
For this brand, the Mitreba typeface is used as the main type, while Playfair is utilized for the body copy. Mitreba brings a refined and elegant aesthetic to the brand, while Playfair provides legibility and readability for the body text. This combination of these typefaces creates a harmonious balance between sophistication and clarity, enhancing the overall visual identity and ensuring an engaging reading experience.
