Still & True
Photography
Still & True is a brand founded by an aspiring 15-year-old photographer with a deep passion for storytelling through the lens. Her mission is to transform everyday moments and fleeting situations into lasting memories, capturing the quiet beauty that might otherwise be overlooked. By focusing on the details that often go unnoticed, Still & True aims to make the forgettable truly unforgettable.
The Logo
Still & True’s logo is inspired by precision, honesty, and intentionality in photography.
A camera lens or focus reticle symbolizes the “unforgettable in the ordinary.”
The serif type conveys elegance and timelessness, while the ampersand and warm
colors suggest emotion.
Color palette
This palette reflects a feminine yet grounded brand that is artistic, intimate, and emotionally intelligent, ideal for a photography business that sees the stillness and the truth in fleeting moments.
Deep Forest – #133B1D
Symbolizes the photographer’s quiet presence and observational depth behind the lens.
Leather – #4A0D0A
Connects with the idea of capturing raw, human truth.
Evokes memories and warmth, reinforcing the brand’s storytelling focus.
Antiquity – #D09A84
Symbolizes the photographer’s unique eye, capturing the beauty in the forgotten or overlooked.
Parchment – #C4B7A5
Brings balance and highlights the more emotional, dramatic tones of the brand.
Porcelain – #F7F5F0
Represents the canvas on which all stories unfold.
Tipography
Typography plays a key role in shaping the tone and emotional impact of the brand. The chosen typefaces reflect elegance, intentionality, and a touch of nostalgia, aligning with the brand’s promise to capture authentic, emotional moments with artistry and care.
